To insure that you are sending your sales team the warmest leads possible, it is best to have a strong MQL strategy in place.
When sales teams have quality leads to work with, they can focus their efforts on a smaller list of qualified leads that could actually bring results making everything more efficient and streamlined.
Every company has a different set of guidelines on what they consider an MQL, so it's good to test a combination of strategies to see what best suites your needs. What might work for your company may not work for another, so it is always important to have your team’s dynamics in mind.
Check out these best practices to kick-start your MQL strategy!