Intent Data Is A Game Changer in B2B Lead Generation.
To effectively generate leads, marketers turn to various marketing channels, including email, digital advertising and retargeting, blogging, social media, and beyond.
The challenge is accurately tracking target buyers through this marketing mix. Logging engagements and downloads and implementing lead scoring is an imperfect art.
What if you could track buyer user behavior through your funnel and across the wider web? Enter Intent Data.
Learn these best practices to get started using intent data to increase your marketing ROI.